An hour of time donated by a programmer with 10 years’ experience is worth more than an hour of time donated by a programmer with only 1 years’ experience. To say each should have equal value is to say their expertise is equal and the value they bring to a company is equal too.

By using virtual money as currency we reward experience and expertise, if we didn’t we risk getting only those people whose skill level matches the lowest common denominator for their trade.

During the Bootstrapping phase the experience and insight of someone with depth of experience can deliver a more compelling and engaging solution or contribution that further improves the likelihood of success in fund raising either because the value proposition being presented is better or the design concept, protoype, user interface or functionality is complelling and offers unique insights,

We all understand money already and its not confusing.

People will invest this way because they believe in the process and the potential success of the idea or concept being developed, as that idea / business grows and secures funding or commercial revenue streams from its monetisation strategy it will be easier to transition into a more classical supplier / client model as the value has been established using normal currency instruments.