Has david cameron made the conservatives more electable?
Since david cameron came leader of the conservative party has he made the tory party more electable
You can also add to the debate by leaving your comment at the end of the page.
He has ethnic minority support
Through supporting David Davis in the by-election he appeared to be champoining civil liberties, therefore winning over ethnic minorities usually opposed to the Conservative Party.
Steve Hilton and the 'Modernisation'
Unlike William Hague, Cameron has successfully managed to update and modernise his image. This is arguably something that has never been achieved by the a Tory leader despite the fact it is desperately needed. People that have always viewed the conservatives as out of touch and out of date are now revising thier opinions due to his 'webcameron' antics.
This image was mainly the brainchild of marketing guru Steve Hilton who has now moved to America as his wife became a top PR for google. (1) We can't really expect Cameron to keep up the 'modern man' facade without the help of Hilton.
What do you think?