To suggest that people who watch at home will be able to distinguish between aid requests of trapped families in the Gaza strip and the political conflicts in the Middle East is treating the viewer as somewhat simple-minded. Showing details of the charities involved in the appeal can assist those who wish to help. If someone does not understand the conflict, it is simple to collect both sides of the story.

The appeal is not by Hamas, but the Disasters Emergency Committee asking for help to aid those caught in the middle of this war. By declining this request, the BBC could be seen to have already leaning to a specific side. There is no denying that civilians were affected by the Israeli offensive, and by not broadcasting the appeal which is for the help of the affected civilians, the BBC's "unbiasness" is more likely to come under question now, than if it would had broadcast it in the first place