The media does have an effect on children: this influence is not, however, necessarily a damaging one. Children will be children- they will always have this need and impulse to want something and to buy something. It is ultimately up to parents to set limits upon their children and ensure they do not end up spoilt or damaged by the modern commercial world.

Consumerism in the 21st century has become an experience tailored to fit the individual, with the increase in competition meaning a decrease in prices. We as consumers now have more power then ever: companies allow more flexibility and customizable deals to suit our needs so we are not sucked in to buy goods we frankly don’t need.